randy
chicago-based creative director
M&M'S
To celebrate the 75th anniversary of M&M'S, we gave people an experiential look into the real lives of their favorite Spokescandies.
2017; Reggie, Gold; Experiential Marketing Campaign (budget over $1M)
2017; PRO Award, Silver; Best Brand Awareness Campaign
2017; PRO Award, Silver; Best Use of Social/Viral Marketing
2016; Event Marketer, Gold; Best Digital + Live Campaign
covergirl
Women make up almost half of the NFL's fanbase but seldom are shown in the spotlight. So, we created the first-ever all-female pregame show to give them their deserved platform.
2018; Clio, Silver; Experiential
2018; Clio, Bronze; Social Good
2018; Ex Award; Best Sports Activation
2018; PRO Award, Platinum; Best In Show
2018; PRO Award, Gold; Best Entertainment Sponsorship
2018; Reggie, Gold; Sponsorship and Licensed Property
2018; Reggie, Silver; Experiential Marketing
2017; Clio, Bronze; Branded Entertainment
2017; Shorty; Social Good
André champagne
André's marketshare had been shrinking, so they enlisted our help in rebranding their social presence and website to give them more ownable moments.
carlo rossi
To reinvigorate Carlo Rossi's online presence we tapped into their main demographic by introducing Let's Swirl; a conversational cocktail hour where Black female influencers unwind and discuss relevant topics.
columbia college chicago
Columbia’s enrollment was declining. So, to garner excitement from prospective students, we profiled three star students to give them a peek into the unique curriculum, facilities, and creative environment.
careerbuilder
Finding themselves behind the popularity of newer competitors, we launched a TV campaign to put CareerBuilder back on the radar.
deft
When a leading IT infrastructure provider was in need of a name and branding overhaul to better reflect its broad portfolio of offerings, we helped reposition them amongst their modern competitors.
victory records
As Creative Lead for Victory Records I helped bands put visuals to their album releases and merchandise. Along with touching every design point for active bands, other duties included creating social content, building promotional campaigns, maintaining the webstore, and production design for all events.