randy
chicago-based creative director
Klaviyo
In-house at Klaviyo I work with internal creatives—primarily in Figma—to shape projects ranging from the launch of Klaviyo AI and international event materials for SXSW Sydney and Paris Retail Week to internal data reports and mini-campaigns stretching across social, OOH, email, and web.
Klaviyo vs.
We created an antagonistic out-of-home campaign around "Nike" Headquarters to prove that Klaviyo is the better marketing platform for them.
M&M'S
To celebrate the 75th anniversary of M&M’S, we gave people an experiential look into the real lives of their favorite Spokescandies.
2017; Reggie, Gold; Experiential Marketing Campaign (budget over $1M)
2017; PRO Award, Silver; Best Brand Awareness Campaign
2017; PRO Award, Silver; Best Use of Social/Viral Marketing
2016; Event Marketer, Gold; Best Digital + Live Campaign
covergirl
Women make up almost half of the NFL’s fanbase but seldom are shown in the spotlight. So, we created the first-ever all-female pregame show to give them their deserved platform.
2018; Clio, Silver; Experiential
2018; Clio, Bronze; Social Good
2018; Ex Award; Best Sports Activation
2018; PRO Award, Platinum; Best In Show
2018; PRO Award, Gold; Best Entertainment Sponsorship
2018; Reggie, Gold; Sponsorship and Licensed Property
2018; Reggie, Silver; Experiential Marketing
2017; Clio, Bronze; Branded Entertainment
2017; Shorty; Social Good
André champagne
André’s marketshare had been steadily shrinking, so they enlisted our help in rebranding their social presence and website to give them a fresh new look and more ownable moments.
carlo rossi
To reinvigorate Carlo Rossi’s online presence we tapped into their main demographic by introducing Let’s Swirl; a conversational cocktail hour where Black female influencers unwind and discuss relevant topics.
columbia college chicago
Columbia’s enrollment was in decline. So, to garner excitement from prospective students, we profiled three star undergrads to give them a peek into the unique curriculum, facilities, and creative environment.
careerbuilder
Finding themselves behind the popularity of newer competitors, we launched a TV campaign to put CareerBuilder back on the radar.
deft
When a leading IT infrastructure provider was in need of a name and branding overhaul to better reflect its broad portfolio of offerings, we helped reposition them amongst their modern competitors.
victory records
As Creative Lead for Victory Records I helped bands put visuals to their album releases and merchandise. Along with touching every design point for active bands; other duties included creating social content, building promotional campaigns, maintaining the webstore, and production design for all events.